“I lost my job and decided to start a business, only to learn how difficult it can be. How can I make my business a success?” ~ John, Campbell, CA
The first question to answer is: Why are you in business?
Don’t accept your first answer. Question that answer and keep questioning your answers to get to the real truth. It will boil down to your desire of having a dream lifestyle.
Now, take that lifestyle and define it as a S.M.A.R.T. goal. (Make it Specific, Measurable, Attainable, Relevant and Time-bound.) Visualize this goal daily, if not 10 times a day. See it, feel it, hear it. Make it real in your mind’s eye.
This is the foundation to success, and it has a lot to do with attitude, which comes from your beliefs. Do you believe you can live this lifestyle?
Next, understand one thing about business. It is all about the bottom line. How do you improve your bottom line? You sell more! Sales is the bloodline to your bottom line.
However, traditional and consultative selling skills no longer work in today’s new economy of buyers. You have to be “buyer focused” and learn how to attract, engage and empower buyers to buy. This, combined with the right attitude, behaviour and sales competencies, will give you the bottom line results you are looking for.