Can you be ethical and still make a profit? Author, copywriter, marketing consultant, and speaker Shel Horowitz says it's actually easier than cheating!
Shel is the author of seven books and publisher of nine websites, five webzines and three e-zines. His three most recent books, Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy World have both won awards and Principled Profit has been resold to two foreign publishers.
He recently published his seventh book, Grassroots Marketing for Authors and Publishers, and spearheads a campaign to get 25,000 people to sign - and spread - the Business Ethics Pledge (business-ethics-pledge.org). Shel has spoken to business and educational groups around the country, on business ethics and frugal/effective marketing.