Carol Roth

Carol Roth has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise over $1 billion dollars in capital, complete hundreds of millions of dollars in mergers and acquisitions, secure high profile licensing, partnership and jv deals, implement radical cost cutting measures, create online and other direct dialogues with customers and more. She draws upon her broad experience base to provide advice ranging from the business basics to the bold (think firing your customers) with a fresh, no-holds-barred and often tough-love style and approach. She refers to her advisory style as the Spinach in Your Teeth® philosophy, warning business owners to never trust anyone who won’t tell them that they have spinach stuck in their teeth.

Carol blogs about issues affecting entrepreneurs and their businesses from her Unsolicited Business Advice blog at and is the author of The Entrepreneur Equation, a book about evaluating the realities, risks and rewards of business ownership, due out later this year. She holds a B.S. Degree from the Wharton School of Business at the University of Pennsylvania and is a former Director of Travelzoo (NASD:TZOO). Carol is a frequent media contributor on the topics of business and entrepreneurship and is known for her colorful vocabulary, including her own terms and phrases like “jobbie” (a hobby disguised as a job, career or business), as well as her insights on brands and consumer trends.

Carol currently resides in the Chicagoland area with her husband, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football).

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Entries by Carol Roth

Don’t Stress, Do Your Best

The most important thing to me is to always have pride in yourself and be authentic, whatever that means to you personally. If everything else in the world were to go away- the money, the titles, the material possessions- make sure that you can stand behind your name and your decisions. Your name and the way you act are your legacy. If you do something, do it 100%. If you say something, stand behind what you say. Be willing to tell someone the truth that they may not want to hear (if asked and it comes from good intentions). You… Read more.

You may encounter situations where you need to compromise, but never compromise your standards.