Dave Cooke

Dave Cooke is an accomplished author, international speaker, and an inspirational sales trainer. He leverages 25 years of sales and marketing experience to design and implement growth strategies and educational programs that profitably and sustainably increase both revenues and profits.

Dave takes pride in his experience with turbulent, changing and chaotic work environments.  Having taken the lead in multiple corporate turnaround projects and post merger transitions, Dave understands the challenges organizations face in challenging and difficult times.

In 2011, Dave embarked on a different path, embracing a new more challenging life experience.  It was then that Dave found himself on a unique and unplanned journey associated with his youngest son’s heroin addiction.  His loving commitment to help his son deal with the emotional, physical and legal challenges associated with his son’s addiction nearly destroyed his own world.  Having realized the incredible, adverse impact of his son’s addiction on his own life he made a conscious decision to regain control of his life while providing a model of focused accomplishment for himself, his son, and others facing their own personal adversities.

Born out of a challenge to ride his bike for one hour for one hundred consecutive days, Dave discovered a path through the chaos that completely changed his life. In the five years since the successful completion of that challenge, Dave has discovered tremendous power in the meditative aspects of his daily rides.  It is from these rides that he shares his perspectives for personal growth and development in the most difficult and challenging times.

It is Dave's mission to assist those who are faced with their own personal adversities to find a path to peace and clarity while embracing and internalizing the challenges they are facing as lessons and opportunities.  It is from that place that we are provided the opportunities to share the lessons of our most difficult experiences to help inspire and teach others.


For more information, please visit 100Pedals.com.

Entries by Dave Cooke

Share Your Gifts to Overcome Adversity

Over the past few years, every one of us has been through some form of adversity. In fact, many of us have been hit by more than one serious, disruptive challenge. In this “perfect storm”, everything that we have come to trust and believe about ourselves and our lives has come under some form of attack. Whether it is an illness, loss of job, erosion of wealth, divorce, or a death in the family, it seems as though the path on our journey has gotten a little more difficult. As we stand here looking into the future, looking for answers,… Read more.

You don’t know what you are capable of until you put yourself in a position to do something you have never done before.

Peace in the Midst of Life’s Storms

It is far too easy to get caught up in all the noise, chatter and distractions that come our way. Maintaining focus in the chaos is often a mighty challenge. In times of our greatest crises the power of doubt, fear, stress and anxiety has enormous force. As this adversity grips us, something as simple as finding peace and maintaining confidence can be incredibly difficult. As I lived through the early experiences of my youngest son’s addiction, I found myself completely distracted by his every move, thought, action, and decision. I became uncontrollably focused on saving him from his illness… Read more.