Author Archive for: Mark Edwards
After a lifetime in broadcasting, Mark Edwards has made the leap to the world of online communication, social media, and multi-platform branding.
Mark is a longtime award winning broadcast programmer, manager, and innovator. His quarter of century of programming top radio stations includes WLIT/Chicago, KOSI/Denver, KYKY, KEZK, and WVRV in St. Louis and more.
His pioneering work in Social Media, internet marketing, and multi-platform branding is well known in the broadcasting and online industries. Edwards led innovation in the radio industry by launching one of the first websites for a radio station, creating the first direct mail video, and programming continuous Christmas music in the holiday season years before most other stations. He has worked with broadcast properties, talent, and in the B2B and consumer goods spaces.
Mark has been known as "Mark Edwards" since 1975 when he started in radio and he owner of the radio station told him he couldn't use his real name, Mark Edelstein, on the radio because it sounded "too Jewish". So Mark made his middle name his professional last name, and has been known by his "radio name" since then.
After growing up in Chicagoland and Indianapolis, Edwards attended the University of Evansville. He's been married for 26 years and has three boys, aged 15, 14, and 12. After a lifetime of moving around for radio jobs, he and his family have chosen to settle permanently in the western suburbs of St. Louis.
Since being downsized out of yet another radio job in late 2011, Mark Edwards Worldwide was born. Mark acts as an adviser to clients on social media, online marketing, multi-platform campaigns, political campaigns, and broadcast programming and management. While returning to a "real job" may happen someday, Edwards is, as always, looking forward, and will not return to the declining radio industry.
For more information, please visit markedwardsworldwide.com.
Entries by Mark Edwards
I was born, as they would say today, visually handicapped. That means I’ve had to adapt my life in countless ways. And I’ve learned that if you don’t adapt, and often adapt quickly, you’ll be miserable, filled with self-pity, and not be the person you were meant to be. The key to overcoming physical or psychological challenges is simple, but very hard to learn. If you want to do something, get something, or be something badly enough, you can’t let other people or old thinking get in the way of your goals. And you can never give in or give… Read more.
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