Professor M.S. Rao

Professor M.S.Rao is the Father of ‘Soft Leadership’. He is an International Leadership Guru and an internationally acclaimed leadership educator, executive coach, speaker, and consultant. He has 34 years of experience, and the author of 30 books including the award-winning 21 Success Sutras for Leaders, ranked as one of the Top 10 Leadership Books of the Year – 2013 by San Diego University.

His award-winning book Success Tools for CEO Coaches: Be a Learner, Leader, and Ladder is the Community Award Winner for 2014 by Small Business Trends.

His blog Where Knowledge is Wealth  was named among the “Best 21st Century Leadership Blogs”.

His award-winning book Smart Leadership: Lessons for Leaders was published as a Spanish language e-book.

His vision is to build one million students as global leaders by 2030. His vision program was ranked as one of the Top 10 Finalists in the ‘Not For Profit’ category of Leadership 500 Excellence Awards 2015.

He received Outstanding Reviewer for Human Resource Management International Digest in the Emerald Literati Network 2015 Awards for Excellence.

He has been honored as an upcoming International Leadership Guru by Leadership Gurus International  and listed as one of the leading achievers around the world in Marquis Who's Who in the World in 2013.

He serves as an Advisor and Judge for several prestigious international organizations including Global Leadership Awards in Malaysia and Small Business Book Awards in the United States.

He received International Award - International Coach of the Year 2013 from Prestigious ‘Comprehensive Coaching U, Inc’.

He coined an innovative teaching tool – Meka’s Method; leadership training tool – 11E Leadership Grid; and leadership learning tool – Soft Leadership Grid, based on his new leadership style, ‘Soft Leadership’ which is the most frequently downloaded research paper in ICT, Emerald, UK.

He contributes articles to Association for Talent Development (formerly ASTD). He successfully led a webinar on Soft leadership organized by International Leadership Association.

Most of his work is available free of charge in his four blogs

E-mail him at

For more information, please visit

Recent Releases

21 Success Sutras for Leaders

Entries by Professor M.S. Rao

Unleash The Leader in You

We are all blessed with a huge potential. We must understand this fact and unlock our potential. However, most people waste their precious time by thinking about their unpleasant past which cannot be changed, and worrying about their future which cannot be predicted. What we have now is the present. Hence, we must make use of the present to unlock our hidden potential to achieve amazing success in life, and help others grow in their lives. Great leaders are great learners, and help build the next generation of leaders. Hence, you must grow as a leader first to groom others… Read more.

7 Ways You can become a more Mindful Leader

Most people think that they cannot become leaders. In fact, everybody is a leader. The mother who leads at home; the father who takes responsibility; and the janitor who delivers his goods with excellence is a leader. We are all blessed with huge potential. We can understand this fact and unlock our potential by taking leadership in our lives. Don’t waste your precious time by thinking about your unpleasant past which cannot be changed, and worrying about the future, which cannot be predicted. Start taking the steps to becoming a mindful leader now. 1. Leaders are the ones who lead from the front by taking responsibility…. Read more.