Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his "UnAgency" for 9 years which has become the place companies like PepsiCo, Adobe, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 100,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

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Recent Releases

Entries by Scott Stratten

The Reality of Finding Balance

The biggest issue people have when trying to schedule their upcoming week is they are attempting to bring this “Work-Life Balance” theory into the realm of reality. The thing is, this “Work-Life Balance” notion is a completely hypothetical theory – and not a fact-based practice. Believe it or not, motivational speakers can make a handsome living simply by inserting the words “work”, “life”, and “balance” into any seminar title. I receive phone calls regularly from people who want me to help them achieve this critical balance between their work and their lives. It seems that balance is something that most… Read more.