Have you ever dreamed of doing something big but then dismissed the idea because you thought it was impossible? I founded, edited and published a national quarterly magazine when I was only 13. You’re probably wondering how this happened.
It all started in the school lunchroom in sixth grade. The lunchroom bustled as my class found our seats. Then, I had a brainstorm, “Wouldn’t it be cool to publish a magazine for Jewish girls?” My friend was used to my constant flow of ambitious but usually impractical ideas, so she simply responded, “Yeah, but we could never do it.” And that was it. The conversation moved on to the upcoming field trip and the idea was pushed to the back of my mind. At least for some time.
I was always an avid magazine reader, and could spend hours curled up with back issue of magazines like “American Girl”. Still, there were many articles I couldn’t relate to as a Jewish girl, and I was frustrated by the limited amount of good magazines for girls my age. I had always wanted a magazine for Jewish girls. One that would provide fun reading and connect Jewish girls, with Jewish values on every page.
Fast-forward about a year after that lunch room conversation. Experimenting with new photo editing software on my computer, I discovered I could make magazine covers. So I tried out a few, remembering my idea. I used the name “yaldah”, the Hebrew word for girl. And I started thinking… why not? What’s stopping me from making this magazine? Hey, I even have the cover already!
I’ve always been ambitious, or as some would say, unrealistically optimistic. I think that if I had known how hard publishing a magazine would be when I first started, I probably never would have started. But, right then I was sure I could do it. So at twelve years old I wrote out the table of contents for the first issue of my future magazine, YALDAH.
Of course, creating the rest of the magazine was a lot harder than the cover. When I would tell adults about my plans, they would smile and then suggest that I make a simple photocopied newsletter that I could give out for free, covered by one sponsor.
But I decided not to listen and went on with my plans for YALDAH: a colorful, glossy, 48-page magazine. Once these people saw my determination, many were extremely helpful throughout my publishing journey.
Besides for the publishing, there was also the business angle. I had to go cross-eyed reading the fine print on the application form for a tax ID number, open a bank account, learn to use accounting software, and set up a website and online shopping cart with so I could take credit card orders. I learned how to write press releases, fundraising letters, and articles. I spent hours researching printers and getting quotes. After a few phone calls, I learned that it worked best if I didn’t say my age. One printer looked like a good possibility and sent a representative to my house to discuss printing options. When my mother answered the door he said, “;Nice to meet you, Leah.”; He was in for a surprise when I said I was the Leah he had spoken with on the phone!
The most challenging aspect of starting up was, of course, fundraising. I knew that girls like reading things that look nice, so I was determined to print the magazine in color on glossy paper, which is quite expensive. After hundreds of letters to businesses and individuals, phone calls, and applying for grants, I had just enough money to print only 150 copies of the first issue. But I had to start somewhere.
As I flipped through the glossy pages of the first issue of YALDAH I could see the past year of hard work reflected in it. “;Wow, I really did it!”; I thought. But at the same time I could see the future of how much it could grow and improve. The first issue was ninety percent my writing, although some friends had volunteered to write as well.
When I brought the first issue to school, everyone was excited and surprised. I had discussed the magazine with friends before, and even passed around pages to proofread during class, but I don’t think anyone really thought it would become a reality. Although my parents were very supportive, I think at first they also thought it was another one of my crazy new ideas. Once I had a real magazine to show people, they began to take me seriously. As word spread, orders poured in and the first issue sold out. I was kind of surprised that people would send checks off to a twelve year old girl, trusting that they’d get a year of magazines. Now we have over 750 subscribers.
After a hard day of work, it’s the letters and e-mails I receive from girls that truly remind me that all the effort is worth it and that the magazine is accomplishing its goals. One goal that it has accomplished is connecting Jewish girls and making them feel part of a greater whole. Having lived in a community where it was easy to feel that I was the only Jewish girl, it was important to me that other teenagers felt they had a place where they could connect to other Jewish girls.
It turns out that not only a magazine came out of this dream, but a community as well. We even had a Jewish Girls Retreat and had girls from all over come together. We sang and shared and it was really inspiring. There was such unity and respect between girls.
Another one of my goals was to give girls an outlet for creative expression. It’s encouraging to see all the talent that young Jewish girls have, and to see them being put to use. Very often, if it isn’t a school assignment, girls don’t have many options for sharing their work. I wanted to make sure that they did.
I hope to inspire other girls to pursue their dreams, whether it’s starting a newspaper, directing a play, organizing a fundraiser, or founding a business. As eight year old Shayna wrote to me, “I really admire you, Leah. You inspired me to think I can do it! Now I know I can make a difference in people’s lives.”
That really sums up what I hope to achieve. For every girl, and for that matter every person, to take initiative, and become a leader. Start something new, reach out a helping hand. There is tremendous power in our youth, and together, we can change the world. I hope my magazine shows kids that they don’t have to wait until they grow up to accomplish something. No matter how old they are, using their talents and determination, they can make their dreams come true.
Children have the blessing of innocence. I had a dream that I believed in, and that was it, I knew it had to happen. Many adults may have analyzed all the details, the budget, if there’s a market, who the staff will be. They might have tried to anticipate any problems that could come up and find solutions. I knew it would be hard work, but I didn’t anticipate many of the challenges I would face. I just knew that I had a mission, and that was it, I would succeed.
Dream it, plan it, and go for it!