Sharon Helbert

After too many years of obsessing, complaining, and even crying over her weight, Sharon Helbert created the Sassy-Gal brand as a positive, inspirational lifestyle approach to weight-loss. Her strategy of replacing the negative words diet and exercise with funny, witty phrases such as "Big Kitako Removal" (Big Butt Removal in Swahili) is sure to start a worldwide movement with people laughing their way to success. She even created the Sassy Gal Sound Button to "Tell all ridiculous diet gurus, fitness experts, and skinny people to go to hell!", to make her weight-loss journey fun.

Sharon was born in Buffalo, NY and has lived in Houston, TX and Washington, DC. She currently lives in Boston, MA with her husband, two daughters and collie.

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