Author Archive for: Shel Horowitz
Can you be ethical and still make a profit? Author, copywriter, marketing consultant, and speaker Shel Horowitz says it's actually easier than cheating!
Shel is the author of seven books and publisher of nine websites, five webzines and three e-zines. His three most recent books, Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy World have both won awards and Principled Profit has been resold to two foreign publishers.
He recently published his seventh book, Grassroots Marketing for Authors and Publishers, and spearheads a campaign to get 25,000 people to sign - and spread - the Business Ethics Pledge (business-ethics-pledge.org). Shel has spoken to business and educational groups around the country, on business ethics and frugal/effective marketing.
Entries by Shel Horowitz
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How do you feel about getting more out of life than you currently do? Can I ask you if you’ve found it harder than you thought it would be to achieve all you’ve wanted in life? Wouldn’t it be nice if there was a simple way you could learn to think that made it easier to succeed and get what you want, than it was to struggle and eventually fail… Can you imagine it being easier to succeed than to fail? Too good to be true isn’t it? Well not if the way it’s taught is completely different to anything else you’ve tried before… Please don’t misunderstand me, the techniques you are about to learn are similar, maybe even the same. But what’s different is the way it is taught and the way you learn. If you’d like to try ‘something very different’ for yourself… Check out for free the first five chapters of my friend Andy Shaw’s book