I can distill my business philosophy based on my experiences at 10 different organizations into the 7Ps of a successful business, as outlined below. People The number one determining factor in the success of a business is the people involved. It's all about getting the right people "on the bus" in order to create a unique, lasting company. I'm talking about those special individuals that value the relationship and see the benefits of supporting the business. In building your business, consider implementing a process and policies that identify, attract and retain "A talent" (i.e. Topgrading). Product As best stated by…
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet.
Lewis founded Anvil Media, Inc. in 2000 to help clients enhance their Web site performance, increase their visibility and generate sales online. In recent years, he’s worked at Portland full-service agencies including Young & Roehr Group, Wave Rock Communications and KVO. Lewis was also Director of Marketing and Business Development at goodguys.com and co-founder of eROI. He is co-founder and president of SEMpdx, a local professional organization.
Lewis is creator and Editor-in-Chief of Anvil, a free monthly e-zine. He is an adjunct professor at Portland State University and sits on the board for SMART. Lewis is actively involved in local charitable organizations like Loaves & Fishes and SMART. In 2003, he founded Anvil’s Annual Get SMART Gala to raise awareness for children’s literacy and created pdxMindShare to help connect Portland-area employees and employers through a networking event and weekly emails.
Lewis is the recipient of Portland Business Journal’s Top 40 Under 40 Award in 2004.