I had the privilege of interviewing Seth at his offices in New York and share this post with you again, as the information is still so relevant. "Today's Brilliance" below is what I took from that interview as well as from Seth's book, Linchpin. ~ Gail Go! Make Something Happen! The introduction to Linchpin says it all, "The world has changed and the stakes are higher than ever. Now we're facing a full-fledged revolution- a hypercompetitive world involving art and gifts and fear and the ability for you or anyone to make an indispensable contribution to something you care about. If you're not…
Seth is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.