Craig's unstoppable combination of hard work, a little luck, and lots of creativity have sparked a unique ingenuity and vision that drive the success of both companies he leads: Listen Up Español and its sister enterprise, Revenue Enhancement Consultants (REC).
Listen Up Español is the hugely successful near-shore Spanish-language call center serving the U.S. Hispanic DRTV market – recently expanded to 500 seats and 1,000+ agents. REC offers innovative programs to help DR merchants, service providers and affiliates boost sales and revenues, both online and offline. Craig's expertise in maximizing the sales process – and LUE's impressive track record of higher conversion rates and average order value than any other Spanish-language call center – was achieved from the ground up, having started his professional career in door-to-door sales and rising through the ranks in several call centers.
A respected consultant for hundreds of different products and services in almost every category, he has also contributed articles to Response Magazine, eRetailer and DM News on how to effectively increase revenue and profitability.
Craig served in the U.S. Army, and studied music as a vocal major in college. These days, his passions include his four brilliant children, Drew, age 14, Zachary, age 13, Rebekah, age 10, and Allyson, age 8, playing basketball, and his love for music which is often displayed as one-half of the infamous "hip-pop" duo, CRGruve.