Alicia actively works with underprivileged women and breast cancer survivors in her community and is a self-proclaimed "feel good junkie." Throughout the year, Alicia pairs with Dress for Success to fit disadvantaged women with new and properly fitted bras. She has fitted hundreds of women in Denver, Colorado Springs, Seattle and New York – and future cities are on the calendar!
Alicia also is a vocal advocate for breast cancer survivors, partnering with the American Cancer Society to fit women with post-mastectomy bras. She also networks with breast cancer clinics to ensure mastectomy patients have a place to get properly fitted for a bra. She employs seven trained mastectomy fitters on her staff at the Colorado Retail Store location.
Locally, in November 2009, Alicia's hard work and caring spirit lead her to win the Leading Lady Award by Ladies Who Launch in Denver, an annual award that recognizes an exceptional female entrepreneur in Colorado. In September 2010, Alicia also was named as one of the Outstanding Women in Business by the Denver Business Journal, an honor awarded to only a handful of women each year, and she was a finalist in the 2010 Stevie Awards for Women "Women Helping Women" award.
Nationally, Pampered Passions Fine Lingerie was named as a 2010 "Bride's Choice" recipient by WeddingWire. Later that year, Pampered Passions Fine Lingerie was named Best Lingerie Store by Intima, the leading lingerie and intimate apparel industry magazine.
Alicia is a recognized authority and industry luminary on all things lingerie. As the National Intimate Apparel Examiner for Examiner.com she writes daily about lingerie industry and intimate apparel fashion trends. She has been a featured expert and guest on Fox, ABC and NBC stations as well as in Cosmopolitan magazine, US Weekly, iVillage and other leading lingerie blogs and sources. She is a member of the IAC, Intimate Apparel Association.
Prior to becoming a lingerie entrepreneur, Alicia spent 25 years in the wine, beer and liquor industry as an advisor to the Governor. She also served on the Colorado Board of Agriculture and represented 22 Colorado wineries.