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Jeff Einstein

Digital media pioneer Jeff Einstein has emerged in recent years as one of the 21st century’s most sober critics. His observations and writings about media as addiction stand alone as the only organic explanation for why the quality of American life is in such obvious decline in what he calls the Great Age of Mediation, an age when a default super-addiction to all things media and all things digital sits as imperious moderator over all our most important personal and social debates, and steals our time and money and freedom -- like any other addiction to any other narcotic.

Mr. Einstein’s digital chops date all the way back to 1984, when he authored the first major how-to book series on personal computers and co-founded the nation’s first digital advertising agency. His latest thoughts on media as addiction take wing in his new book, The Media Addict’s Handbook.

Mr. Einstein lives and works in NYC, where he sells real estate and lectures at group events about how to protect and promote the quality of life in the Great Age of Mediation.

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Use Your Time Wisely… Simple Lessons for Daily Life

I would begin with the notion that time is our most precious inventory, and that the quality of our lives reflects how and where and with whom we spend it. The tragedy of modern life resides in the everyday Faustian exchange of time for false promises and trivial distraction. Free time is the only meaningful measure of a free society, and real freedom is always defined and defended by the option not to participate. As with knowledge and wisdom and peace, therefore, the path to freedom is subtractive, not additive. Things to do on a daily basis... 1. Whatever your…

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