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I would begin with the notion that time is our most precious inventory, and that the quality of our lives reflects how and where and with whom we spend it.

The tragedy of modern life resides in the everyday Faustian exchange of time for false promises and trivial distraction. Free time is the only meaningful measure of a free society, and real freedom is always defined and defended by the option not to participate. As with knowledge and wisdom and peace, therefore, the path to freedom is subtractive, not additive.

Things to do on a daily basis…

1. Whatever your religion, or lack thereof, put God first. Doing so compels both humility and gratitude. Humility moderates excess, imposes perspective and compels patience, and gratitude is the internal wellspring of all healing.

2. Slow down. Speed kills.

3. Encourage then let go of failure in yourself and others.

4. Deliberately simplify your life at every opportunity.

That said, always…

…be a good and true friend. The love you share with your friends is your purest love.

…be respectful and kind to other people and creatures. How they treat you is up to them.

…look to the future with wonderment and open arms. It’s coming anyway.

…bring gratitude, passion and patience to every encounter. You’ll need them.

…let the people you love know just how much you love them. Life is fragile and uncertain.

…seek wisdom of the ages over knowledge of the moment.

…seek moderation over excess. Excess will always steal your time and freedom.

…seek simplicity over complexity.

…know when to let go.

…love your country, but be skeptical of all technology, all media and all government authority. Skepticism is your first civil obligation in a free society.

But never…

…base your life decisions on fear and envy. Doing so will kill your soul and can only lead to more fear and more envy.

…take your life or the things and people in it for granted. Again, life is fragile and uncertain.

…let anyone tell you what you cannot do. You have the power to change the world.

…surrender your identity or sense of individual right and wrong to any group or institution. Be a good team player but know in your heart that you and you alone are accountable for your life and the decisions you make.

…think of yourself as a victim; think of yourself as a victor.

…debase your home, family or friends by thinking of or describing them first as financial assets.

And remember…

…that for every step you take towards God, God takes two steps towards you.

…that you become your attention.

…that time is your most precious inventory.

…that happiness is a choice you make each and every day.

…that boredom is a reflection on you, not the world around you.

…that all of your choices have consequences.

…that you can’t change others. You can only change yourself.

…that all healing begins with gratitude.

…that the people you love want and need to see and hear it.

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My name is Jeff Einstein. I’m a digital media pioneer long ago turned apostate. My digital chops date all the way back to 1984, when I authored Einstein’s Computer Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation’s first digital advertising agency. But my rebirth and journey as the Digital Apostate began back in early 2004 -- some years before Facebook and YouTube and Twitter and smartphones ruled the world -- when I posed a simple question: What happens to the quality of life for our families and communities and nation when a state-sanctioned meta addiction to all things media and all things digital emerges — by design — as the default social condition, the rule rather than the exception? A few folks called me prescient back then. Most called me crazy. Story of my life either way.

A native New Yorker, these days I live with my better 75% and a fierce gato in lovely Delray Beach, Florida.


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This Post Has 7 Comments

  1. This quote really hit home with me – …surrender your identity or sense of individual right and wrong to any group or institution. Be a good team player but know in your heart that you and you alone are accountable for your life and the decisions you make.

    What a great article!

  2. Really well said. I do, and I would imagine that many others do also, forget what is truly important in our lives. Thanks for reminding me that trivial circumstances in my life are dwarfed by the people and situations in my life that are really important!

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