My name is Jeff Einstein. I’m a digital media pioneer long ago turned apostate. My digital chops date all the way back to 1984, when I authored Einstein’s Computer Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation’s first digital advertising agency. But my rebirth and journey as the Digital Apostate began back in early 2004 -- some years before Facebook and YouTube and Twitter and smartphones ruled the world -- when I posed a simple question: What happens to the quality of life for our families and communities and nation when a state-sanctioned meta addiction to all things media and all things digital emerges — by design — as the default social condition, the rule rather than the exception? A few folks called me prescient back then. Most called me crazy. Story of my life either way.
A native New Yorker, these days I live with my better 75% and a fierce gato in lovely Delray Beach, Florida.