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Complied from an interview with Gail Lynne Goodwin at Richard’s home on Necker Island.

(Being shared with you today in honor of Richard’s 65th birthday. Happy Birthday Richard!)

1) The Most Important Thing in Life is Family

Our relationship with our family is the most important thing in life. As part of a close-knit family, raised in the countryside of England, Richard was strongly influenced by his parents, who still remain an integral part of his life today.

2) Live Life As An Adventure and Have FUN!

Life is meant to be lived as an adventure and, equally as important, we’re meant to have FUN! No one epitomizes this more than Sir Richard Branson. While he may not be the best businessman or the wealthiest person in the world, he certainly would rank on the short list of those having the most fun.

Perhaps best known for his record-breaking adventures, Richard, who was raised without television, has always had to be out there doing things rather than watching them. He’s been rescued from the sea by helicopter six times (so far) and loves testing himself through “the great adventure of life” to see what he and others are capable of.

3) Always Look For the Best in People

“If I ever said a negative word about anybody I was sent to look in the mirror for 10 minutes. That soon stopped me from saying negative things about people. As a leader I think it’s critical that you’re always looking for the best in people. Don’t say anything bad behind someone’s back and you certainly don’t say anything bad to anyone (directly) – they know when they need to pull their socks up a bit.”

4) Follow Your Heart

As a middle-class British kid with dyslexia who nearly flunked out of one school and was expelled from another, he left school at 16 years of age, with the goal of building a national magazine to protest the Vietnam War. As Richard says, he was just following his heart and “doing what young people do”.

“Interestingly, it sounds strange, but I’ve never been interested in business. I’ve just been interested in creating things that I could be proud of. The bi-product of creating things is that you have to pay the bills, so somebody has to add up the numbers at the end of the year to be sure that the bills are being paid, but a good entrepreneur isn’t really thinking about pounds, shillings, pence or dollars. They’re trying to create this beautiful picture – something which people love – something which will make a difference in their lives and something that they can be proud of. The end result can be that the bills get paid and you build a billion dollar business. But if you think, ‘How am I going to make a billion dollars?’, you’ll never be successful. Your principal interest has got to be creating something that will really make a difference to people’s lives.”

5) Don’t Forget the Humor

Humor is an important part of success and makes life much more enjoyable.

When he discovered that passengers were stealing the salt and pepper shakers from the Virgin flights, he turned this into a marketing tool by adding “”Pinched from Virgin Atlantic”” to the bottom of the salt and pepper shakers. Now these “pinched” shakers are conversational marketing tools scattered through homes around the world.

6) Saying “YES” is a Lot More Fun Than Saying “NO”

Richard Branson remains a corporate iconoclast, yet he continues to defy conventional wisdom, pushing the envelope, thinking outside the box, saying exactly what he thinks and doing exactly what he wants to do. He’ll say “Yes” to almost anything, once. He lives by his “Screw it, let’s do it!” attitude every day.

As Richard says, “Saying ‘YES’ in life is a lot more fun than saying no. Just say “Yes” and then be the best at what you do.

7) Failure is Nothing More Than Another Way to Learn

“There’s no way that you can create a lot of successful businesses and not have failures on the way. If you’re afraid of failure, you’re not going to create anything.”

“I think anyone can do what they want to do if they try to do it and if they give it their best shot. They won’t necessarily succeed and they may well fall flat on their face but they’ll have a lot of fun trying. Just be the best at what they can do and not worry about failure. I’ve actually learned more from people who’ve tried and failed than necessarily from people who’ve tried and been successful. We can learn a lot from people who have tried and failed, because you can also learn the mistakes they made and how to avoid them.”

“If you’ve failed, just pick yourself up and start again the next day and learn from the experience. Be bold and be brave.”

8) Go Make a Difference in the World

Richard is no different than many successful people I’ve met who attribute their success to having a desire to make a difference in the world. Whether in business, personal or philanthropic challenges, he has a way of looking at a particular situation and seeing how it can be done differently. “We can use our entrepreneurial skills to look at the seemingly intractable problems in the world and then see whether we can make a difference.”

9) Dream Big!

For a man who has built eight different billion-dollar companies, Richard Branson knows how to think BIG. From a magazine to a record label, to an airline to a telecom giant, traveling around the world in a hot air balloon, and soon blasting off into space and probing the never-explored depths of our planet, Richard Branson doesn’t live a boring life. He takes action on his ideas and brings his dreams to life and most importantly believes that we all have the ability to act on our dreams.

“A critical thing is not to waste a minute of life. Throw yourself whole-heartedly into it. I think that if you can positively have made a difference to other people’s lives when you actually end up on your deathbed, you can most likely be at peace with yourself. Don’t waste a minute and try to make a positive difference in as many other people’s lives as possible.”

10) Be Humble and Stay Grounded

“In the end of the day if anyone gets too big for their shoes I think it’s good to just picture them sitting on the loo and you realize they’re just the same as all of us. That can bring people down to earth with a bump.”

To read about Sir Richard’s principles in greater depth, please click here.

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Sir Richard Charles Nicholas Branson is an English entrepreneur, best known for his Virgin brand of over 360 companies, including Virgin Records, Virgin Atlantic, Virgin American and Virgin Mobile. Branson's first successful venture was at the age of 16, when he published a magazine called Student. He then set up an audio record mail-order business in 1970. In 1972 he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. In 1972 Branson built a recording studio in Oxfordshire where the first Virgin artist, Mike Oldfield, recorded "Tubular Bells". In 1977 Virgin signed the Sex Pistols and went on to sign many household names from Culture Club to the Rolling Stones, helping to make Virgin Music one of the top six record companies in the world.

With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980's as he set up Virgin Atlantic and expanded the Virgin Records music label. Branson sold Virgin Records to EMI in 1992 for nearly one billion dollars, to reinvest in Virgin Atlantic.

Branson created his foundation, Virgin Unite, to unite people to tackle tough social and environmental problems in an entrepreneurial way. Virgin Unite’s overhead is covered by Sir Richard Branson and the Virgin Group, meaning that 100% of donations received go directly to the frontline where they are needed most.

Richard Branson was knighted in 1999 by the Queen of England for services to entrepreneurship.

Sir Richard Branson is the 261st richest person according to Forbes 2009 List of Billionaires, with an estimated net worth of approximately £1.5 billion (US $2.5 billion).

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This Post Has 3 Comments

  1. Of the many daily posts from Inspire Me Today this one drew the attention of my intuition because Branson’s work has the fearless aspects of an entrepreneur. Today it was especially helpful to me to see how Goodwin summarized Branson’s thought nuggets because I endeavor to live by the same principles enumerated in this. Thank you, Inspire Me Today 🙂

  2. I started reading this inspiration and was thinking it’s the least inspiring ever, until I read on.
    In the end I was reminded that if one starts with early successes and builds than life can become easier. People who manage this, like Richard Branson, I would hope would feel grateful every day.
    The first item was family and that’s the one that made me want to stop reading. Yes family is important but when you have spent most of your life trying to make a family a family and to bring them together and to love each other but they just keep being mean and rejecting, you need to find connections elsewhere. I do keep reaching out to my family but I’m 60 years old now and… Well I’m embarking on going to visit the global family of the world, with little money, just a credit card and a lot of skills that I can use, which help change people’s lives, as i travel around the world , exchange with and get money to keep me going.
    I keep trying to go for dreams find some connections and some ‘family’ Reminder to have fun was a good one. It’s hard sometimes like when one feels lonely and down at Christmas, but I’ll try to anyways.
    Thank you and Richard for compiling this.
    Yes after I’ve travelled the world, maybe on my 65th birthday, I’m going to write one of these inspirations too!

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